A few weeks back I chatted it up with Aaron Masterson of The Captain’s Chair.
Read about our conversation here: Lucid Brewing – There’s a New Kid in Town
Thank you Aaron for the article.
Minnesota brewery in the works
A few weeks back I chatted it up with Aaron Masterson of The Captain’s Chair.
Read about our conversation here: Lucid Brewing – There’s a New Kid in Town
Thank you Aaron for the article.
The order has been placed and the money put down on a new pilot brewhouse. This new brewhouse is still “small,” as its maximum capacity is only 2/3 bbl batches, but since we have not found a brewery location to-date, we are restricted in the pilot brewhouse’s size. On the plus side, this system has pretty much the same features found on a 10 to 30 bbl brewhouse. Its controller is at about the same level of complexity as a controller found on a bigger brewhouse, so hopefully the transition to brewing on a bigger brewhouse will be less painful when we find a brewery location in the future.
Now I have to round up some larger fermenters. By round up, I mean, find vessels that can be adapted to fermenter use, since new or used 1 bbl or smaller fermenters are ridiculously priced. I have a few months to work on the fermenters, since the brewhouse will not be ready until late August.
I cannot wait to brew on the new brewhouse.
Twas another night at Harpoon. This time an offering of 60 cask ales from local New England breweries. My favorites of the night were Well Read Ale, a nicely balanced English Red Ale by Willamantic Brewing and Allagash’s Burnham Road. Burnham Road, a Belgian style smoked strong ale, didn’t have that strong ham bone smokiness, but more of a pleasant hash-like-sneak-up-on-you smooth smokiness. Of course I did not try all 60 cask ales, but from what I heard, all were quite good.
Thanks to Amy from Here for the Beer for typing all of these out!
Allagash Brewing in Portland, ME
American Flatbread Burlington Hearth in Burlington, VT
Amherst Brewing Company in Amherst, MA
Berkshire Brewing Company in S. Deerfield, MA
Bobcat Cafe in Bristol, VT
Boston Beer Company in Boston, MA
Boston Beer Works (Canal St) in Boston, MA
Boston Beer Works (Fenway) in Boston, MA
Cambridge Brewing Company in Cambridge, MA
Cambridge House Brewpub in Torrington, CT
Cape Ann Brewing Comapany in Gloucester, MA
Gardner Ale House in Gardner, MA
Gritty McDuff’s in Portland, ME
Harpoon Brewery in Boston, MA
Haverhill Brewery/The Tap in Haverhill, MA
John Harvard’s Brew House in Manchester, CT
Kennebunkport Brewing Company in Kennebunk, ME
Lowel Beer Works in Lowell, MA
Martha’s Exchange in Nashua, NH
Mayflower Brewing Company in Plymouth, MA
Mercury Brewing Co. Ipswich, MA
Moat Mountain Brewing in North Conway, NH
Opa Opa Brewing Company in Williamsburg, MA
Otter Creek Brewing in Middlebury, VT
Pennichuck Brewing Company in Milford, NH
Portsmouth Brewery in Portsmouth, NH
Redhook Ale Brewery in Portsmouth, NH
Salem Beer Works in Salem, MA
Sabago Brewing in Gorham, ME
Shipyard Brewing in Portland, ME
Smuttynose Brewing Co. in Portsmouth, NH
Thomas Hooker Brewery in Bloomfield, CT
Trinity Brewhouse in Providence, RI
Tuckerman’s Brewing in Conway, NH
Watch City Brewing Co. in Waltham, MA
Willamantic Brewing Co. in Willimantic, CT
Woodstock Inn Brewery in North Woodstock, NH
The brewers conference welcome reception was hosted by Harpoon Brewery. Harpoon is conveniently located just a few blocks south of where the brewers conference was held. This is at the end of a day where we spent all day touring breweries. Did I need another beer? Ah, no. Did I have another beer. Hell yeah! Delicious beer it was. We had a great time chatting with other brewers and eating the chowder. Here’s a few pics.
We just spent the weekend at my parents, where we left our son Liam and our dogs (Maggie and Cody) behind for a week of spoiling with the grandparents.
We get into Boston on Monday and plan on hitting a few pubs in Cambridge. We’re staying in east Cambridge, just across the St. Charles from Boston. Our schedule looks somewhat like this:
Tuesday: Brewery tours in New Hampshire during the daylight hours. This includes Cape Ann Brewing, Smuttynose Brewing, Redhook Brewing and Portsmouth Brewery. Okay so all are not in New Hampshire, but you know the saying. “If a bar (brewery) is on the right on side of the road… …turn in.” In the evening it’s the Welcome Reception hosted by Harpoon Brewery.
Wednesday:Things start out with the Welcome and Keynote Address by Greg Koch of Stone Brewing. Then we’ll hit the BrewExpo followed by a bunch of seminars. I’ll have more on the seminars after we get back home and sober up. The seminars are broken up by some hospitalities. Hospitalites = beer and food. The evening has the Boston Beer Brewery Party in store for us. Guess who is hosting it? Just one guess.
Thursday:More seminars, a members meeting, more BrewExpo. More hospitalies. The evening? MBAANew England Cask Night hosted by Harpoon Brewery. Mmmm.
Friday:More seminars. No hospitalies – like I’ll need another beer. But in case I do, the late afternoon has the Closing Reception. Closing Reception = beer, food and friends. Later in the evening is the New England Brewers Night hosted by Harpoon Brewery. The perfect send-off by the great folks of New England.
Saturday:Catch a ridiculously early flight back to the Twin Cities and pick up our son and dogs from the Grandparents. Then we will begin reflecting back on the conference while breaking everyone of bad the habits that Grandpa and Grandma think is cute.
I’ll not have much time in Boston to blog, but I’ll send out a few tweets on Twitter now and then.
I gotta go, I need to finish the last glass or two of Classic American Pilsener left in the keg before we go.
A beer geek is often the first person to consume a new craft brewer’s beer. A beer geek can be a home-brewer, a beer blogger, a beer cicerone, a beer snob, all of the above, none of the above. If you are reading this, you are most likely a beer geek. Most of the feedback a craft brewer receives is from beer geeks. Beer geeks are at brewery events, at festivals, at tastings, at beer dinners, volunteering, talking your ear off, and so forth. It seems like beer geeks are everywhere.
Unfortunate for brewers, beer geeks are not everywhere. Unfortunately for brewers, the beer geeks are only a small fraction of total beer consumers. This is not a total loss. Beer geeks go out of their way to try a new or local beer. They have many social ties like home-brewer clubs, tasting clubs, blogs, magazines, and chat rooms. The best thing about beer geeks is they are passionate about beer and are constantly talking beer with friends, many of whom happen to be macro-beer drinkers. Depending on the craft brewery’s size and styles of beer brewed, you may need this connection to the macro-beer drinker. Why? As I see it, the macro-brewers are losing market share and the craft brewers are gaining market share, so these macro-beer drinkers are, in sense, up for grabs. Sooner or later, a macro-beer drinker will have a gateway-craft-beer experience.
I believe beer geeks are one of the leading factors in causing a macro-beer drinker’s gateway-craft-beer experience. Sooner or later, their enthusiasm rubs off on you and the next thing you know, you’re sitting at a beer bar ordering something goofy. And just maybe you like it. That’s kind of how my gateway experience transformed me from macro-beer drinker to beer geek. I used to seek out the on-sale beer, now I seek the new beer, the what-haven’t-I-tried beer and the what-did-so-and-so recommend beer.
As a fellow beer geek, I do my share of promoting craft beer. In a recent conversation with a macro-beer drinking friend about how Miller High Life Light taste like water compared to Miller Lite, I recommended comparing Miller Lite to New Glarus Spotted Cow Ale. Another friend asked for advice on some different sour ales. I recommend some to her that I like. Some she liked. Others she described as, “It taste like feet, sweaty feet that have been stomping on cherries and I’m licking them.” Either her experience wasn’t that bad or she has a foot-fetish as she continues to try more sour ales.
Beer geeks may not be everywhere. But they’re there when you need them.
The letter starts, “I would like to inform you that you have been accepted into the Craft Brewers Apprenticeship Program, beginning January 18th, 2010.” At this point I stopped reading, grabbed a pint glass, and filled it up. The letter continues on how my acceptance is conditional upon the completion of a “Principles of Chemistry” course and upon the receipt of the down payment. The course wraps up the week of June 21st with a residential week in Sacramento, CA, otherwise the course is distance based. Upon completion of the course, I will be apprenticing at a yet-to-be-determined brewery for five weeks.
Next stop, Minnesota State Colleges & Universities for some chemistry. I am not shocked that my accounting degree did not provide all of the necessary background course-work, but it did provide a bunch, so at least no more calculus courses. This course will be quite different than my accounting degree I received from St. Cloud State University. For instance, I will not be pounding Keystone, Busch Light Draft, Special X, Mickeys or other macro-brewed beer this time. Yes, SCSU was prior to my craft-brewed beer “gateway” experience. Also, I no longer attempt to buy the biggest amount of beer for the smallest amount of cash.
Welcome to March in Minnesota, this week was another of below zero temps. Yes, the temperature aided in getting me out of my “I have not adjusted to day light savings” tiredness, but I would rather swill the New Belgium version of below zero. I cannot blame all of my tiredness on the time change though. I’ve been having several nights like last night. I did sleep, but I woke up with about five ideas that were spinning through my dreams, which I promptly wrote down this morning. I find it quite weird how some of my best ideas come to me in my sleep. This does not always make for a good night’s rest, but it is neat to be able to have such vivid ideas that can be written down in much detail the following morning.
Now that Lucid Brewing is a member of the Brewers Association, my wife and I will be off to Boston for the Craft Brewers Conference in April. We are both excited for the event. My wife will be exposed to the dreamy world of craft brewing that keeps my mind going most nights. We will be visiting several Boston and New Hampshire breweries/brew pubs while in Boston. During our whirlwind visit we have absolutely no down time to speak of. By the time we are finished with the seminars, the expo, and other events I will have more haze in my head than a fully roused Bavarian weizen.
Progress on the actually brewery has been focused on the owner/brewer, known as me. I applied for brewing school and for a chemistry class. The chemistry class will aid the technical aspects of brewing and will make the yeast think I am not a complete stranger. The brewing school will be intense and may delay the opening of the brewery, but I feel that not going down this path is downright foolish. I applied for a brewer’s certificate program with an internship immediately following the classes. Let’s hope I am accepted to the program.
Oh yeah, progress has been made on the logo. The logo has been the primary focus of my weird dreams at night. Not by choice, it just is. My wife and I have created several sketch ideas and are working on finding a local artist to bring life to it. It is so cool to see all of the different sketches we have come up with. The evolution of our ideas is as interesting as it is demented. We both have come to realize we have a dark side that at times is coming out in our logo.
The Minnesota Secretary of State Office has officially assigned a charter number to Lucid Brewing, LLC. Most likely the easiest task I will perform with the state during the start-up phase. The charter number allowed me to get a federal employer identification number from the Internal Revenue Service, an even easier task simply performed online. With these items in hand, I spent lunch on Monday at the bank opening up a business checking account. To my surprise the account came with a credit line and a credit card. I guess this is where good credit comes in handy.
The next couple of tasks are to become a member of the Brewers Association and register for the Craft Brewers Conference. These two items open up a large amount of information for start-up breweries. The convention is being held in Boston the third week of April. I look forward to attending as many of the meeting sessions as possible to learn all I can in one week and to make some solid contacts at the brew expo. I know my head will hurt after this week in Boston, not just from all the knowledge I will collect, but also from all the beer I will drink.
The brewery location search has been getting me quite familiar with city zoning maps and with a few of the friendly folks at several city offices. So far nothing fully meets our current criteria, but there are still many sites to review.
Otherwise, the balance of time has been around the business plan, logo design, and research on a pilot brewing system. I will keep you posted as things move along.
The past few days have been of fun research and test batch brewing. Friday evening we enjoyed a night of “researching” several tasty beers, served in tiny glasses, at Winterfest. The event was held at the Minnesota History Center in St. Paul. All of the breweries and brewpubs of the Minnesota Craft Guild shared their brew to raise money for charity.
We ran into the former president of James Page Brewing, who agreed to take a look at our business plan and promises to tear-it-up real good. I look forward to his professional criticism and advice, so I can hopefully not run into similar pitfalls that he experienced in the start-up of James Page. I’m glad my wife had enough beer in her to forget his wise advice of how to keep a brewery running, “Have a working wife who is willing to keep putting money into it.”
Saturday was a test batch day. An English Northern Brown, which I split in two and pitched a different yeast strain in each half. It was a brewing day of Zen. Everything just went the way it should have and the results turned out better than expected. The plan is to keep the half batch that turns out best clean and funk-up the other half in some experimental manner. I have a few plans of attack, but will wait to see which to choose when the primary fermentation is done and a sample is tasted.
The rest of my time has been spent working on the business plan. Last week I attended a “Starting a Business in Minnesota” class, a free resource to assist business planning sponsored by the Small Business Association (SBA) and the Minnesota Department of Employment and Economic Development (DEED). The class was basic, but a great resource for additional contacts for reviewing the business plan. So far this week has been contacting various suppliers to confirm ingredient prices. I was pleasantly surprised with the predicted 2010 hop prices, however my surprise was quickly squelched by the news that English varieties will still be hard to get.